Lost Inhibitions was created to manifest all the ridiculous stuff that comes out over a great bottle of wine with close friends. Wine should be fun, unpretentious, and inspire great conversation. We wanted to do something that was so over the top you couldn’t help but pick it up and try it.
We spent a decade doing very traditional branding, but frankly, if you ever come to the winery, we’re anything but. So, Lost Inhibitions really came out of becoming a bit more true to ourselves and showing ourselves a bit more honestly on the bottle, as we’ve done at the winery for years… The bottles say what everyone’s thinking. We’ve got about 200 phrases in circulation now, and everyone stumbles on one that speaks to whatever’s in their head.