To say the week following the launch of Lost Inhibitions has been a whirlwind would be a complete and total understatement. It’s worth taking a moment and reading this article by restauranteur and writer Alexandra Gill, which tells the story of how Lost Inhibitions came to be.
“Lost Inhibitions, [is] a label that lubricates the dinner conversation before the bottle even gets to the table… Retailers have been knocking other brands off the shelves to make room for bigger displays.”